What a contractor website must include
- Project gallery with before/after photos - the single most persuasive page on any contractor site; organize it by project type
- One page per service - kitchen remodels, bathrooms, additions, decks, roofing; each targets its own search ("kitchen remodel in [city]")
- License, insurance, and bonding info - homeowners verify before they call; make it findable in one scroll
- Your process, explained - estimate, contract, build, walkthrough; reducing uncertainty is how you win against the cheaper bid
- A quote-request form built for phones - name, phone, project type, and a photo upload if possible
Local SEO
Built to drive calls
Clear CTAs
Easy calls and forms
Booking Flow
Simple next steps
Reviews
Trust signals visible
What a contractor website costs
A Starter Website from €490 covers a credible foundation. The Growth Website from €990 is the best fit for most contractors that want more leads, reviews, SEO, and quote or booking paths. The Custom Growth System from €2,000+ adds integrations, automations, advanced pages, or e-commerce. Full details are in the pricing section, with a deeper cost breakdown in this pricing guide.
Lead platforms vs. your own pipeline
Angi, Houzz, and similar platforms sell the same lead to several contractors at once - you compete on speed and price. Your own site converts the leads that are already warm: referrals checking you out by name and homeowners finding you through search. Those jobs close at better margins. The site pays for itself the first time it tips one mid-size job your way.
Timeline and next steps
Starter: about 2 weeks. Growth: 2–4 weeks. Custom Growth System with booking or integrations: 4–6 weeks. I take on a limited number of projects at a time, so the date I give you is one I can actually hit.