What a clinic website must include
- A page per treatment or service - patients search for "physiotherapy for back pain", not your clinic's name; each service page catches that search
- Provider bios that build trust - credentials, specializations, years of practice, and real photos; this is the most-visited page after the homepage on most clinic sites
- Practical details up front - insurance accepted, pricing where you can publish it, location with parking, opening hours
- Online booking or an appointment request form - many patients book outside office hours; don't make them wait for a phone line
- Fast, calm, accessible design - large readable text and quick load times matter for patients of every age
Local SEO
Built to drive calls
Clear CTAs
Easy calls and forms
Booking Flow
Simple next steps
Reviews
Trust signals visible
What a clinic website costs
Most clinics fit the Growth Website from €990: treatment pages, provider trust signals, practical info, reviews, and stronger local SEO. A simple Starter Website is available from €490. Practices that want online booking integration, patient email capture, or advanced tracking fit the Custom Growth System from €2,000+. Full details are in the pricing section; cost details are in the 2026 pricing guide.
A note on patient data
Your marketing website shouldn't store medical information. I integrate purpose-built, compliant scheduling tools for booking and intake, so the website stays a fast public front door and sensitive data lives in systems designed for it. This separation is the cleanest way for US practices to keep HIPAA exposure away from the website.
Timeline
Growth clinic sites: 2–4 weeks. With booking integration: 4–6 weeks. Provider bios and photos are usually the bottleneck - you'll get a content checklist on day one.
See the structure in practice
I built a clinic concept build - a clearly-labeled demo, not client work - showing how I lay out treatments, provider bios, and booking flows. The web design service page covers process and deliverables, and local SEO and AEO are how new patients find you after launch - whether they search Google or ask an AI assistant for a clinic nearby.